(The posts I like) Series : 0115 .

✍🏾 UX writing vs. Content design: What’s The Difference? (https://lnkd.in/gUF3dxcs), an overview of roles, techniques, responsibilities and deliverables of each — and what expectations companies have. By Chloe Tsang.✅ CONTENT STRATEGISTS set content priorities to meet business goals.– Set the vision and parameters for their organisation’s tone of voice.– Lead content audits and quality analyses to identify gaps.– Usually they aren’t writing copy as a part of their work.✅ CONTENT MANAGERS organize, maintain, archive and repurpose content.– Work with individual content writers to keep content up-to-date.– Skilled in Information Architecture, metadata, CMSes, analytics and SEO.– Mostly plan and oversee content, rather than producing new content.✅ CONTENT DESIGNERS work in a design team on content structure/design.– Work with designers to identify/meet user needs and ensure consistency.– Focus on how content is structured on pages.– Works on making content accessible from a design perspective.✅ UX WRITERS work in a design team, writing and refining UI copy.– Their primary focus is on the way copy looks and sounds.– Responsible for translating an organisation’s tone of voice into copy.– Work on all customer-facing copy: from large blocks of text to microcopy. ✅ COPYWRITERS sit in a marketing team to prompt users to take action.– Product content to engage and attract new customers.– Edit, refresh and update existing content to ensure it remains relevant.– Short game: prompt people to take an immediate business-critical action.✅ CONTENT MARKETERS sit in a marketing team to grow brand awareness.– Produce content to establish trust with an audience.– Measure the success of their content through metrics and analytics.– Long game: the focus isn’t on selling, but on overall brand awareness.In my personal experience, most companies are utterly confused about the meaning of all content-related terms. So it’s not surprising to have just one “UX writer” on the team who takes care of pretty much all responsibilities covered above. Larger organizations break down responsibilities more granularly — at times having a “Search Content Designer” or a “Forms UX Writer”.If you’re looking for an overview of roles and deliverables for all content-related designers, Rachel McConnell has put together a wonderful overview of how content fits in the design process: https://lnkd.in/gssnhq7w.Content Roles, Tools and Deliverables in UX (PNG), by Rachel McConnell‍https://lnkd.in/g7kFPBexContent should be a part of the design process from the very start. We might not have the final content, but we might do a lot from understanding the type of content we’ll have and a strategy we need to publish and present it clearly.